R: Where's the innovation?

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You're right on. It's similar to movies. Some dumbass exec thinks big
explosions and big name actors are the reason for  big profits, when its
those blockbusters that have a good story and interesting characters that
succeed. The rest is gravy,  but they can't see that and keep pumping out
shit like "Van Helsing"

And don't let me start a rant about *books*....!

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